MGM Resorts and BetMGM Lock in New Multi-Year Deals with the MLB

MGM Resorts and BetMGM renewed multi-year MLB deals, extending a partnership that began in 2018 as the league’s first betting alliance.
Cincinnati Reds right fielder Will Benson catches a hard-hit line drive as we look at BetMGM and MLB extending their deal.
Pictured: Cincinnati Reds right fielder Will Benson catches a hard-hit line drive as we look at BetMGM and MLB extending their deal. Photo by USA TODAY Network via Reuters Connect
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MGM Resorts International and BetMGM have renewed their relationships with MLB through new multi-year agreements, continuing a commercial alliance dating back to 2018. That initial arrangement made the two companies the first Official Gaming and Sports Betting Partners in league history, and both titles carry forward under the updated terms. 

MGM Resorts maintains its role as MLB's exclusive Integrated Resort & Casino Partner, a designation that includes ongoing collaboration around MLB Awards Week in Las Vegas and various baseball events designed to promote MLB's star players. The company has placed clear emphasis on linking its hospitality footprint with live sports, and the Las Vegas market remains central to that approach. 

BetMGM preserves its presence across the league's media channels under the new deal, with advertising inventory on MLB Network, MLB.com, and the league's broader digital portfolio, covering audiences in both the US and Canada. The platform also retains its position inside MLB content on Apple TV, and the two sides will continue building out co-branded real-money online casino games on BetMGM's digital gaming application. 

Responsible gaming is baked into both agreements. MGM Resorts and BetMGM will keep GameSense available to customers, a program originally developed and licensed by the British Columbia Lottery Corporation and delivered across both physical casino properties and online platforms. An anti-athlete harassment policy is also part of the framework, aimed at protecting competitive integrity. 

"MGM Resorts and BetMGM have been great partners to Baseball for nearly a decade. We're excited to continue our relationship and together help create more unique experiences for our fans," said Uzma Rawn Dowler, MLB Chief Marketing Officer & Senior Vice President, Global Corporate Partnerships.  

MLB wades into prediction markets

Those arrangements with traditional gaming partners were not the only wagering-related business the MLB was conducting in recent months. Back in March, the league entered the fast-growing industry of prediction market apps through a pair of agreements that league officials framed as a way to protect the sport from integrity threats. 

The league named Polymarket as its official prediction market exchange and simultaneously announced a coordinating agreement with the Commodity Futures Trading Commission (CFTC). Under the Polymarket deal, the company gained rights to use league marks and logos on its platform, along with access to official Sportradar data to help resolve market outcomes. In return, the MLB secured a stronger foothold in shaping the structure and governance of baseball-related markets. 

The CFTC agreement created a confidential reporting channel for sharing information and raising concerns about individual markets. The MLB and Polymarket also ruled out markets on single pitches or discretionary calls by managers and umpires, reducing obvious manipulation risks. 

Prediction markets are growing quickly across the US, but their legal footing remains under dispute. The MLB's contract with Polymarket contains a clause that would dissolve the partnership should courts ultimately rule that prediction markets violate state law.